Pricing and features verified as of July 2026.
AI Workflow Automation is a free, no-code WordPress plugin that builds AI agents, chatbots, and multi-step content workflows inside wp-admin using your own AI provider key. Bertha AI is an AI copywriting assistant for generating marketing text and images, whose WordPress plugin is now deprecated and no longer works with current WordPress, leaving a Chrome browser extension as its supported way to work.
TL;DR. Pick Bertha AI if you want a simple AI copywriting helper you can use as a Chrome extension across any web page, and you do not need a working WordPress plugin. Pick AI Workflow Automation if you want AI that lives natively in WordPress and automates content, forms, approvals, and a chatbot on your own AI key. Bertha’s browser extension is convenient for quick copy anywhere; AIWA is the WordPress-native automation choice.
AI Workflow Automation vs Bertha AI at a glance
| Feature | AI Workflow Automation | Bertha AI |
|---|---|---|
| What it is | Free, no-code AI workflow and agent builder inside wp-admin | AI copywriting tool, now delivered as a Chrome extension |
| Visual builder | Yes: drag-and-drop React Flow canvas with live per-node execution | No workflow canvas; a copy generator in a browser sidebar |
| AI-native features | Yes: AI Model node, specialized AI nodes (summarize, sentiment, extract, SEO, write article), Knowledge Base (RAG), image and PDF generation, agent chatbot | Yes for copy: marketing text templates and image generation |
| WordPress integration depth | Native wp-admin; triggers on WP core events and form plugins; actions on posts, CPTs, WooCommerce, ACF, custom tables | WordPress plugin deprecated; the extension works on any page, not natively in wp-admin flows |
| Chatbot / AI agent | Yes: front-end widget trained on your content, tool-calling, rich cards, human handoff to Chatwoot, Zendesk or Intercom | A chat for long-form copy; not a front-end site agent with tool-calling |
| Triggers from third-party apps | No: WordPress events and webhooks only (Connect an App is action-only) | No app-native triggers |
| Self-hosted / open-source option | Runs on your own WordPress server; not open source | Hosted SaaS; not self-hostable or open source |
| Free tier reality | Everything runs free with your own API key (BYOK): no account, unlimited | Free plan with 500 words per month and 5 image generations |
| Pricing (entry paid tier, as of July 2026) | Free (BYOK); optional Cloud plans, month to month | Pro from about $160/year (as of July 2026) |
| Learning curve | Moderate: a visual builder plus some workflow thinking | Very low: it is a simple copy helper |
Pros and cons
AI Workflow Automation
Pros:
- Native to WordPress and actively maintained, with a working plugin.
- Automates content and actions: briefs, drafts, approvals, posting, and product updates.
- Free with your own AI key and no monthly word cap.
- Adds an agent chatbot with tool-calling and human handoff.
Cons:
- No browser extension for writing copy on arbitrary web pages.
- No inline copywriting sidebar; content is generated inside workflows.
- More to learn than a simple copy button.
Bertha AI
Pros:
- Simple and quick for generating marketing copy and images.
- The Chrome extension works on any web page, not just WordPress.
- A free plan lets you try it, and Pro is a flat annual fee.
- Fine for light, occasional copywriting needs.
Cons:
- The WordPress plugin is deprecated and no longer works with current WordPress.
- The free plan is capped at 500 words per month.
- It is a copy helper only: no workflows, no automation, no site agent.
Three cases where AI Workflow Automation is the right choice
WordPress-native content pipeline
A workflow turns a brief into an SEO-optimized draft, holds it for approval in Tasks, then publishes the post, all inside WordPress with no deprecated plugin or browser extension involved.
Form lead to AI reply to email
A form submission triggers a workflow that drafts a reply, routes it through approval, and emails the visitor, which a copy helper does not do.
Agent chatbot trained on your content
Deploy a front-end agent grounded in your posts and products that answers visitors and hands off to a human when needed.
Frequently asked questions
Is Bertha AI a good option for WordPress?
Bertha AI still works as a Chrome extension, but its WordPress plugin is deprecated and no longer works with current WordPress as of July 2026. If you want AI that runs natively inside WordPress, AI Workflow Automation is the more reliable choice.
Is Bertha AI free?
Bertha AI has a free plan with 500 words per month and 5 image generations. Its Pro plan starts at about $160 per year as of July 2026, with a larger monthly word allowance.
What is a good Bertha AI alternative for WordPress?
Because Bertha’s WordPress plugin is deprecated, many users look for a natively supported tool. AI Workflow Automation runs inside WordPress, is free with your own AI key, and adds automation and a chatbot on top of content generation.
Does AI Workflow Automation work as a browser extension?
No. AIWA is a WordPress plugin, not a browser extension, so it does not write copy on arbitrary web pages. If you want in-browser copywriting anywhere, Bertha’s extension covers that; for WordPress-native automation, use AIWA.
The honest verdict
Bertha AI and AI Workflow Automation now barely overlap. Bertha is a simple AI copywriting helper whose WordPress plugin is deprecated, leaving a Chrome extension that is handy for quick copy on any page. AI Workflow Automation is a WordPress-native, actively maintained automation builder that turns briefs into approved posts, routes forms, and runs an agent chatbot, free on your own key. If you want lightweight in-browser copywriting, Bertha’s extension fits. If you want reliable, WordPress-native AI automation, choose AI Workflow Automation.
Ready to try it? Install AI Workflow Automation on WordPress.org and run every node free with your own key, or see the optional Cloud plans on the pricing page.
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// AI Content · AI Writing · Bertha AI · BYOK · Workflow Automation