Last updated: 24/09/2024
Welcome to wpaiworkflowautomation.com (“Website”), operated by Massive Shift (“we”, “us”, or “our”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website or purchase our product, WP AI Workflow Automation (“Plugin”).
Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website.
1. Data Controller
Massive Shift is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:
- Email: Legal@wpaiworkflowautomation.com
- Address: Fred. Roeskestraat 115, 1076 EE Amsterdam
2. Personal Data We Collect
2.1 Information You Provide to Us
- Contact Forms: When you contact us via our contact forms powered by Gravity Forms, we collect your name, email address, and any other information you choose to provide. The forms are hosted on our WordPress instance on Amazon Web Services (AWS) servers located in Europe.
- Newsletter Subscription: If you subscribe to our newsletter, we collect your email address.
2.2 Information Collected During Purchase
- Purchases via Paddle: When you purchase our Plugin, the transaction is processed by Paddle, our third-party payment provider. Paddle collects your payment information, billing address, and other necessary details to process the payment. We receive limited information from Paddle, such as your name, email address, and details of the purchase.
- Paddle’s Privacy Policy: Please refer to Paddle’s Privacy Policy to understand how they handle your personal data.
2.3 Information We Collect Automatically
- Usage Data: We collect information about your interactions with our Website, such as pages visited, links clicked, and time spent on the site.
- Cookies and Similar Technologies: We use cookies and similar tracking technologies necessary for the functionality of certain features of our Plugin and Website.
- Essential Cookies: Required for the operation of our Website and Plugin functionalities.
- Analytics Cookies: With your consent, we may use analytics tools to understand how users interact with our Website.
3. How We Use Your Personal Data
We use your personal data for the following purposes:
- To Communicate with You: Responding to inquiries sent through our contact forms.
- To Process Transactions: Facilitating the purchase of our Plugin via Paddle.
- For Marketing and Promotional Purposes: With your consent, sending newsletters and promotional materials.
- To Improve Our Services: Analyzing usage data to enhance user experience and optimize our Website and Plugin.
- Legal Obligations: Complying with legal requirements and enforcing our Terms and Conditions.
4. Legal Basis for Processing
Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:
- Consent: For sending marketing communications and using non-essential cookies, where you have given explicit consent.
- Performance of a Contract: Processing is necessary to fulfill your purchase and provide the services you have requested.
- Legitimate Interests: For improving our services and ensuring the security of our Website.
- Legal Obligations: Complying with applicable laws and regulations.
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.
- Contact Form Information: Retained for up to [Specify Duration], unless a longer retention period is required by law.
- Marketing Communications: Until you unsubscribe or withdraw your consent.
- Transaction Records: Retained as required by tax and accounting laws.
6. Disclosure of Your Personal Data
We may share your personal data with:
- Service Providers: Third-party vendors that provide services such as payment processing (Paddle), hosting (AWS), email delivery, and customer support.
- Legal Obligations: Authorities if required by law, or to protect our rights.
- Business Transfers: In the event of a merger, acquisition, or sale of assets.
We ensure that all third parties respect the security of your personal data and treat it in accordance with the law.
7. International Data Transfers
While our servers are located in Europe, some of our service providers may process your data outside the European Economic Area (EEA). We ensure that appropriate safeguards are in place to protect your data, such as standard contractual clauses approved by the European Commission.
- Paddle: Paddle may process data outside the EEA. Please review Paddle’s Privacy Policy for more information.
8. Your Rights
Under the GDPR, you have the following rights:
- Right of Access: Request access to your personal data.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data.
- Right to Restrict Processing: Request limitation of processing under certain circumstances.
- Right to Data Portability: Receive your data in a structured, commonly used format.
- Right to Object: Object to processing based on legitimate interests or for direct marketing.
- Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.
To exercise your rights, please contact us at legal@wpaiworkflowautomation.com. We will respond to your request within one month.
9. Cookies and Tracking Technologies
We use cookies and similar technologies to collect information about your browsing activities and to enable certain functions of our Plugin.
9.1 Types of Cookies We Use
- Essential Cookies: Necessary for the Website and Plugin to function properly. These cannot be disabled.
- Functional Cookies: Enhance the performance and functionality of our Website and Plugin but are non-essential.
- Analytics Cookies: With your consent, used to understand how users interact with our Website.
9.2 Managing Cookies
You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of the Website and Plugin.
10. Security Measures
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
- SSL/TLS Encryption: Our Website uses SSL/TLS encryption to secure data transmission.
- Secure Hosting: Our Website and contact forms are hosted on AWS servers located in Europe, which maintain high security standards.
- Access Controls: Restricted access to personal data to authorized personnel only.
- Regular Monitoring: Monitoring of systems for potential vulnerabilities and attacks.
However, no method of transmission over the internet or electronic storage is 100% secure.
11. Third-Party Links
Our Website may contain links to third-party websites or services, including Paddle for payment processing. We are not responsible for the privacy practices of such sites. We encourage you to read the privacy policies of every site you visit.
12. Children’s Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us to have it removed.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this Privacy Policy periodically.