Last updated: 16/07/2025
Welcome to wpaiworkflowautomation.com (“Website”), operated by Massive Shift (“we”, “us”, or “our”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website or purchase WP AI Workflow Automation (“Plugin”).
Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website.
Massive Shift is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:
Email: legal@wpaiworkflowautomation.com
Address: Fred. Roeskestraat 115, 1076 EE Amsterdam
Contact Forms: When you contact us via our contact forms powered by Gravity Forms, we collect your name, email address, and any other information you choose to provide. The forms are hosted on our WordPress instance on Amazon Web Services (AWS) servers located in Europe. Note: Information submitted through contact forms is used solely for responding to your inquiry and is not used for marketing purposes.
Newsletter Subscription: If you subscribe to our newsletter through subscription forms on our Website, we collect your email address and any preferences you specify.
Purchases via Paddle: When you purchase our Plugin, the transaction is processed by Paddle.com Market Limited (“Paddle”), our Merchant of Record and payment processor. Paddle acts as the vendor for all purchases and handles:
We receive the following information from Paddle after a successful purchase:
Important: Paddle collects and processes additional information including payment details, billing address, and IP address. We do not have access to your full payment information (such as credit card numbers). Please refer to Paddle’s Privacy Policy and Paddle’s Buyer Terms to understand how they handle your personal data.
Usage Data: We collect information about your interactions with our Website, such as pages visited, links clicked, and time spent on the site.
Cookies and Similar Technologies: We use cookies and similar tracking technologies necessary for the functionality of certain features of our Plugin and Website.
We use your personal data for the following purposes:
To Communicate with You:
To Process Transactions:
For Marketing and Promotional Purposes:
To Improve Our Services:
Legal Obligations:
We use Brevo (formerly Sendinblue) as our email service provider for sending marketing communications and transactional emails. When you subscribe to our newsletter or purchase our Plugin, your email address and name are securely transmitted to Brevo’s servers for email delivery purposes.
We collect email addresses for marketing purposes from:
Important: We do not use email addresses collected through support contact forms for marketing purposes unless you explicitly opt-in separately.
Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:
Consent: For sending marketing communications and using non-essential cookies, where you have given explicit consent.
Performance of a Contract: Processing necessary to:
Legitimate Interests: For:
Legal Obligations: Complying with applicable laws and regulations, including tax and accounting requirements.
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.
Contact Form Information: Retained for up to 2 years, unless a longer retention period is required for legal reasons or ongoing support issues.
Marketing Communications: Until you unsubscribe or withdraw your consent, or if no engagement for 3 years.
Transaction Records: Retained for 7 years as required by tax and accounting laws.
Plugin License Information: Retained for the duration of your license validity plus 2 years for support purposes.
We may share your personal data with:
Service Providers:
Legal Obligations: Authorities if required by law, court order, or to protect our rights.
Business Transfers: In the event of a merger, acquisition, or sale of assets, with appropriate notices.
We ensure that all third parties respect the security of your personal data and treat it in accordance with the law. We have data processing agreements in place with all service providers who process personal data on our behalf.
While our servers are located in Europe, some of our service providers may process your data outside the European Economic Area (EEA):
Paddle: May process data internationally. They use appropriate safeguards including Standard Contractual Clauses. See Paddle’s Privacy Policy for details.
Brevo: Primarily processes data within the EU but may transfer data internationally with appropriate safeguards. See Brevo’s Privacy Policy for details.
We ensure that appropriate safeguards are in place for any international transfers, such as:
Under the GDPR, you have the following rights:
Right of Access: Request a copy of your personal data we hold.
Right to Rectification: Correct inaccurate or incomplete data.
Right to Erasure: Request deletion of your personal data (subject to legal obligations).
Right to Restrict Processing: Request limitation of processing under certain circumstances.
Right to Data Portability: Receive your data in a structured, commonly used format.
Right to Object: Object to processing based on legitimate interests or for direct marketing.
Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.
To exercise your rights, please contact us at legal@wpaiworkflowautomation.com. We will respond to your request within one month. You also have the right to lodge a complaint with your local data protection authority.
Essential Cookies: Necessary for the Website and Plugin to function properly. These cannot be disabled.
Functional Cookies: Enhance the performance and functionality of our Website and Plugin but are non-essential.
Analytics Cookies: With your consent, used to understand how users interact with our Website.
You can control cookies through your browser settings. Most browsers allow you to:
However, disabling certain cookies may affect the functionality of the Website and Plugin.
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction:
Technical Measures:
Organizational Measures:
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.
Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices of such sites. We encourage you to read the privacy policies of every site you visit. This includes but is not limited to:
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately at legal@wpaiworkflowautomation.com to have it removed.
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any changes will be posted on this page with an updated “Last updated” date.
Notification of Changes:
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: legal@wpaiworkflowautomation.com
Website: wpaiworkflowautomation.com
For data protection specific inquiries, you may also contact our Data Protection Officer at the same email address.
This Privacy Policy is effective as of the date stated at the top of this page.
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